Instant hidden revenue calculator
How much revenue is quietly leaving your business?
Enter a few honest numbers about your enquiries, calls and database. The calculator models what those missed conversations could be worth over a year.
Use figures you can explain and defend.
Sets how your figures are shown. Your numbers stay exactly as entered, this is not a currency converter and no exchange rate is applied.
Contactable records you hold with an appropriate lawful basis.
Typical revenue from one converted customer.
Share of eligible leads that reply or re-engage at all.
Share of those replies that qualify as genuine, warm interest.
Share of qualified opportunities your team converts. The AI creates them; your people close them.
Transparent arithmetic, not a forecast.
Indicative view · Conservative scenario
- Conversations opened
- 300
- Qualified opportunities
- 75
- Customers after handover
- 13
- Indicative recovery opportunity
- £15,600
30% stated close rate, adjusted by the conservative scenario factor. Your team closes the opportunity.
The formula
Eligible leads × contact rate = conversations. Conversations × positive-interest rate = qualified opportunities. Qualified opportunities × close rate × scenario factor = customers. Customers × average deal value = indicative recovery.
Assumptions
- Every lead counted is contactable and lawfully usable.
- Each contact is counted once; no lead appears in two stages.
- Revenue is counted at first purchase only, with no repeat or referral value.
- Your team is available to take the handovers the system creates.
Indicative estimate, not a guarantee. Real outcomes depend on consent and lawful basis, data quality, your offer, deliverability, market conditions and customer behaviour.
How to read it
An illustrative scenario, not a forecast
The model multiplies your own inputs using conservative, transparent assumptions. It is a thinking tool for a conversation, not a projection, a promise or a guarantee of results.
What it assumes
- Only a portion of missed conversations were ever winnable
- Reactivation reaches a fraction of a dormant database
- Your stated conversion rate and average client value hold steady
- No allowance is made for seasonality or capacity limits
Next step
Turn the number into a plan
Bring your calculator result to a free strategy call and we will walk through which of it is realistically recoverable in your business, and what it would take to recover it.
Completely free. Personalised to your business. No obligation.
From estimate to plan